Wise customers read the fine print: †, ◊, *, ≈, § The Cold Cash Hot Deals Sales Event offers are limited time offers which apply to retail deliveries of selected in-stock new and unused models purchased/leased from participating retailers on or after February 1, 2017. Offers subject to change and may be extended or changed without notice.All pricing includes freight ($1,795), air-conditioning charge (if applicable), tire levy and OMVIC fee. Pricing excludes licence, insurance, registration, any retailer administration fees, other retailer charges and other applicable fees and taxes. Financing and lease offers available to qualified customers on approved credit. Retailer order/trade may be necessary. Retailer may sell for less. †0% purchase financing for 84/48 months available on select new models to qualified customers on approved credit through RBC, Scotiabank and TD Auto Finance. Retailer order/trade may be necessary. Examples: 2017 Ram 1500 Quad Cab 4x4 (25A)/2017 Ram 2500 ST Crew Cab 4x4 (26A)with a purchase price of $34,708/$49,840 financed at 0% for 84/48 months equals 364/208 weekly payments of $95/$240, with a cost of borrowing of $0 and a total obligation of $34,708/$49,840. ◊$6,250 in Total Discounts is available on 2017 Ram 1500 models (excluding Reg Cab) and consists of $6,250 in Consumer Cash. See your retailer for complete details. *The Make No Payments for 90 Days event is a limited time offer which applies to retail customers who finance a select new 2016/2017 Chrysler, Dodge, Jeep, Ram or FIAT vehicle at a special fixed rate on approved credit through a participating financial institution.Monthly/bi-weekly/weekly payments will be deferred for 60 days and contracts will be extended accordingly. Interest charges will not accrue during the first 60 days of the contract. Customers will be responsible for any required down payment, license, registration and insurance costs at time of contract.Some conditions apply. See your retailer for complete details. ≈Non-prime financing available on select models on approved credit. 4.99%/6.99% financing available on select 2016 models. Financing examples: Purchase Price of $30,000 with a $1,000 down payment, financed at 4.99%/6.99%over 84 months, equals 182 bi-weekly payments of $189/$202 with a cost of borrowing of $5,418.76/$7,753.86 and a total finance obligation of $34,418.76/$36,753.86. Some conditions apply. See your retailer for complete details. §Starting From Prices for vehicles shown include Consumer Cash discounts and do not include upgrades (e.g., paint). Upgrades available for additional cost. Certain features of vehicles shown - e.g., interior colour - may not be offered on all models. See retailer for details. ♦Based on IHS Automotive: Canadian Total New Vehicle Registration data comparing calendar year end market share and volume gains for 2010 versus 2015 for the mid-size and large pickup segments as defined by FCA Canada Inc. ®Jeep is a registered trademark of FCA US LLC used under license by FCA Canada Inc. TM The SiriusXM logo is a registered trademark of SiriusXM Satellite Radio Inc.